Tubify wants to help consumers make better choices. Too often we see a choice between health and great taste when it comes to food. But there doesn’t need to be a trade-off, everyone can have both. That’s what Tubify is all about: delivering fantastically tasting treats without sacrificing health.

The company started in May 2015. Casey Wong and Emily Fan were working at a non-profit when they discovered they had similar ideas about health and food. They believed that healthier food is the way to extend lifespans and prevent disease and health problems, and tackling the dessert category would be the best starting point.

Their first product, Tubify, is a one-of-a-kind freezie. Made with 100% fruit ingredients and a base of coconut milk, Tubify is gluten-free, vegan, all-organic, and naturally sourced. A product liked by adults and kids, of any background and any diet. Tubify has gotten rave reviews and looks to expand beyond Vancouver to the rest of Canada.

For Tubify, building a healthier world starts with dessert.